A little bit of order in a world of chaos
With a career spanning over 20 years in the hospitality and event industries, Alyson is your contact for all things events and tradeshows.
Early in her career she had several hotel operations roles in the NYC area for the famed NYC Waldorf Astoria Hotel, creating efficiencies and increasing revenue. From there she went on to work at Anheuser Busch’s global headquarters as an on-site manager for Aramark. She designed, sourced and executed all of the in-house events for the C-Level and global executive suite.
Upon arriving in Las Vegas in 2013, she transitioned into events, working for a furniture rental company, later acquired by AFR, as well as a Director of Operations for Divine Events when they were awarded the contract at the Springs Preserve. She oversaw the day-to-day operations of the on-site and off-site catering needs as well as their on-property café.
It was in 2014 that Alyson was introduced to tradeshows and corporate events, starting as an Account Manager and executing events for a mid-size General Services Contractor. After being acquired by Freeman, she went on to become a Business Development Manager, growing her portfolio from 200k to 13million in a matter of 4 years. She continued to grow as an Account Director and expanded services and reach with their existing clientele.
After the pandemic, Alyson returned to the event industry on the custom fabrication and agency side, executing over 70 booths and corporate events, upon her return. She provided project management, agency and account management services for the global leader in the pharmaceutical aesthetics industry, an 8-figure portfolio of events. The booths she executed ran from 200 sq. ft up to 5,000 sq. ft.
Alyson is a consummate professional with a 360-degree view of the events and tradeshow industry. She is never afraid to roll up her sleeves and takes pride in finding and bringing the fun in this fast-paced environment.